Market Strategy: The key points of the market strategy are : make a big and strong Chinese market on the basis of China, quick response to the market demand, and comprehensively upgrade synthesis capacity of the market, unceasingly expanding the share of Chinese market; successfully implement ?the localization strategy, comprehensively promote the market synthesis operation ability, and impel the growth of the international market by the successful domestic market strategy. Constructing the globalization marketing system, speeding up the implementation of internationalization strategy, developing strategy partner in the overseas market, setting up region representative, dealer, service center, adopting O E M & O D M cooperation, forms the perfect global marketing system, promoting the product share in the global market. Increase the sales of overseas market to reach 70 % of the company's whole sales.
Product Strategy: Taking LED Streetlight & LED traffic signal as company's core products, unceasingly researches and develops new, safe, environmental and high-value products. Guarantee the leading position of company’s core products in the professional line!
Marketing Strategy: Our marketing strategy is providing the advanced, high-value product and specialized service through the stable sales team, and reducing the purchase cost for our customers, undertaking the business risk together with the customers, and setting up friendly cooperation relationship with customers, growing together, realizing "win to win" during the cooperation!
Talent Strategy: Respect staff, respect talent, respect knowledge is the company's core human strategy, SPARK hopes to realize the company’s and individual value together with the talents that has the common ideal and common value by creative work!
Company mission: Be the first-class supplier of LED streetlight & LED traffic signal & in the world!
Company vision: Our vision is to achieve the value growth target by the creative work, and promote the value of the cooperating company and staff! |