Booth NO.: Hall 4.1, A02
Date: June 9th-12th, 2013
Venue: China Import & Export Fair Pazhou Complex
- Add:Wanlida Industry Park, Fuyuan 1st
- Road, Heping Village, Fuyong Town,
- Baoan District, Shenzhen, China.
- Fax : (86 755) 8390 4766
- E-mail : firstname.lastname@example.org
Supermarkets and stores vending area is consumer shopping sites to keep enough lighting on sales site, color coordination to create a comfortable shopping environment for customers, build up a good shopping atmosphere, which is very important for super market store. Overall, the supermarket lighting lamps and lanterns should be as concise and lively environment, basic characteristics for the convenience of customers, Service tenet of consumers and outstand the characteristics of shops and commodities
1. The Lights lighting
The modernization of the lighting of Super market is on a par with merchandising technology. Because light can change the face of the super market scene and atmosphere, different types of lighting make different feeling, of which lighting make warm and happy atmosphere, others make solemn. The appropriate lighting can make goods more attractive and easier to be found and increase the desire of the purchasing goods. There are three kinds of led lightings in the Super market basic lighting, level 2 light and atmosphere light.
Belongs to the interior shopping of the basic lighting light. Including showcase lighting, Rim lighting on sidewalk, ceiling light. Basic lighting and safe passage designator light In the Inside, etc. Basic lighting can use fluorescent lamp or incandescent lamp, can be direct lighting lamps and lanterns and indirect lighting lamps and lanterns, which mainly depending on the style of shop , the display and sales of the commodity, such as the bakery indirect exposure to the light, emphasize on the bread and all soft-down kinds of cakes.
Level 2 light
Level 2 light has the basic lighting that can't accomplish special performance function. Level 2 light can adopt to the spotlight and omni lighting, is mainly used to strengthen the window lighting, make the shelves and container more bright, attract customers’ attention. Level 2 light, which has had the function of the sales of goods.
Level 2 light includes two types:
(1)Under spot light is the illuminating lighting from the ceiling. Which can effectively light on the counter top certain good position, which can avoid reflected lighting stimulating customer’s eyes from the surface of glass and counter, the effect of under spot light can be achieved by metal halide spot lighting.
(2) Displaying light. Mainly used to overcome the surface of glass and sliding glass door to generate reflected light that causes to the glare phenomena, lighting products provide easy to stay hidden if display lighting is higher than the lighting that is provided by interior goods, in addition to, they can intensity illuminate commodities, and be up illuminate to outstand the outline of goods. Can also be used for lighting the upside of wall to create comfortable atmosphere. The main functions are secondary light help customer judge and compare goods to make the best choice for goods; meanwhile it can be helpful for the salesman quickly and efficiently take customer needed good.
Atmosphere lighting can eliminate shadow , it can create different effect in special display ,it not only can light up goods, but also be used to illuminate the wall directly and create atmosphere and directly illuminate model people, even can be used to illuminate the advertising drawing board with model commodity. Atmosphere Light is directly relate to staffs. In the window, the atmosphere filters the light can be added to create a variety of colors of light, resulting in the drama of the effect. In the store, the atmosphere light can make the display of goods is more distinctive, the atmosphere light intensity required for a stronger lead, are generally used incandescent spotlights or floodlights. Spotlight can be focused to illuminate a part of floodlights can illuminate a larger range.
To display the range achieved with the atmosphere of dramatic lighting effects, display staff to solve two problems, namely, the color shading problems and issues. Can put on display from sunlight exposure on the nature of the observed phenomena and experience that would, in a display lighting application. Store display lighting, mostly from the top or side light. Because exposure to light from the bottom up, easy to be blocking the display device or product, and the formation of shadows. As for side irradiation, the more appropriate of furniture on display.
In the arrangement of the display lights, \ the supermarkets should consider three issues, namely glare, lighting problems and heat ventilation problems. If the illumination arrangement improper, due to reflection and glare, to stimulate the customer's eyes, so that customers hate to leave. Window glare lighting arrangement is rare, because very little light outward, usually as a hidden process. The store is not the case, because the interior mirrors more, will the anti-peak light, as long as the light position and angle of exposure inappropriate, there will be glare. So, when in the spotlight arrangement, the angle of illumination down to no more than 45 degrees, if less than 45 still glare, light bulbs foot unit in the blinds shading film or plate, control lights and angles.
Product itself must first solve the lighting problem is to show the true face of the goods in front of customers, to facilitate customers to identify the product color. Therefore, the goods must be in illumination brightness and color on the outside close to the sun. Shades of light with daylight lighting can make the goods look more beautiful, but will not change the appearance of texture and color, so most of the lighting products are used filament type incandescent spotlights and floodlights. Fluorescent although more economical, but it will change to light goods commodities original color and luster performance. Second is the need to address is that some goods in the strong illumination of long-term exposure, will lose their luster, large power illumination will make the products fade, so must always be carefully observed, in showrooms in the appropriate treatment.
In light of the cooling and ventilation, fluorescent tube length, heat small. Incandescent heat dissipation in the narrow range of irradiation, due to Redu focus, and sometimes even cause a fire hazard. Therefore, the use of incandescent spot or flood lighting display of merchandise, pay attention to leave enough space for air circulation, do not let the light shines directly flammable.
In light of the importance of merchandising can not be overstated. The role of lighting is very large, supermarkets should be sensitive on this issue some improvements in lighting techniques can often make the window display and interior merchandise displays constantly updated.
2. Apply for color
In order to stimulate the customer desires to purchase, supermarket display used in a variety of colors. Lighting and display background colors contrast well and make the product more prominent, left a deep impression to the customer. According to a survey conducted in Japan, the color value of the commodities is: food 52%, 29.3%, cosmetics, clothing 38.6%. This fully shows that the use of color in the sale of goods in the role, saying the name change, the arrangements for the display of goods handled in color if it will increase product sales.
People will be affected by the visual impact of color and texture of the commodity has different feelings. Of color preferences will vary from person to person, but of different ages, the feeling of color is not the same. Of course, supermarkets can not cater for all preferences, but should know how to analyze. At different times, different circumstances, different products on display in the handling of color should be emphasized.
Supermarkets should study the relationship between a variety of colors, with full use of color to achieve the desired results. There are the following six colors: yellow, red, blue, green, orange, purple six-color. The first three of which are primary colors, the latter three are inter-color (also known as the second color). Color of the "original", is "independent" in that, they can not come out with the blending of other colors, the color contrast between, you can use to get other colors and blending.
Generally speak, there are three colors of the principle of blending between the color coordination, color contrast and color conflict. When two or more colors together, looks very pleasing to the eye, we can say that the color coordinated. Attention should be paid the full display of goods made by such coordination. Color contrast is mainly used in the display of goods and background in handling its relations, the application well; make displays look pretty, very attractive.
Color if inconsistent, that is the color conflict, will display lost its effect. Display of goods in the choice, we must pay special attention to this issue. Sometimes the color is not close to harmonize the goods have more freely, for example, to display the window in a very wide range of cosmetics, cosmetic containers may have a color inconsistent and contradictory. At this time of the remedy, or only broad-brush patterns with neutral colors for background or color of the items will have such products separated. In short, as long as careful consideration and make appropriate arrangements, any color on the lack of coordination, can all be improved.
Color display of goods is in a very important role, it can change the feature of goods and customer perception, can stimulate the customer desires to purchase goods with a sales promotion functions, supermarkets must grasp and make full use of this feature.
3. The integrated use of light and color
Color can enhance the customer's purchase of determination; kind of natural light can make colors. Meanwhile, the light color will also affect the person's appearance, packaging effect, makes the essential characteristics of the supermarkets have a more full understanding.
Display of goods, the use of luxurious cool white fluorescent tube can enhance the blood-red meat, but also the fat part of maintaining its white. This light also allows fresh vegetables look fresh; the fruit of red, orange, green is more shiny, more dazzling; the bags with canned food color more pronounced. In addition to sectors other than meat and fruit and vegetables, luxurious warm white fluorescent tube is the most appropriate. In warm white light irradiation, chicken and other poultry and dairy products was up more rich yellow, brown and baked goods look browner.
According to different color temperature light source configured to issue different colors in different lighting products, to achieve attractive results, and enhance the customer's desire to purchase. Especially the supermarket fresh areas, the configuration of the supermarket fresh good lighting lamps, lamp shell also varies according to commodity, spraying into the yellow, red, blue, green, orange, purple and other colors, achieve lighting effects, meanwhile play a decorative role.